For dads who want to get it right
Be the dad who actually did the reading.
Pick a topic. One hour. Make informed decisions.
Already in the thick of it? Good. Most parents find this at exactly the right moment.
Pick a topic. One hour. Make informed decisions.
Already in the thick of it? Good. Most parents find this at exactly the right moment.
How It Works
Three steps. No fluff. Know exactly what to do.
Read
Pick a topic. Read the whole thing. Don't skim. (There's a quiz at the end.)
Quiz
Ten questions. 80% to pass. Retake anytime. (Most dads pass first try. Most.)
Level Up
Your name on a certificate. Text it to your partner. (People have framed it. Just saying.)
The Library
One hour of research-backed reading, a quiz, and a certificate. We add new topics regularly based on what parents are asking for. Start with the free one.
Not sure where to start? How old is your little one?
Coming soon
Built For
The best time to read these isn't at 2am. It's now, before the chaos hits.
For Dads
Start here. Earn your first badge.
Pick a topic. Read the thing. Pass the quiz. Feel weirdly proud of yourself for reasons you cannot fully explain.
For Moms
You've been carrying this long enough.
Forward a playbook to your partner. No explanation needed. They read it, take the quiz, earn the badge. You finally get someone on the same page.
Most moms read it too. Not just their partners.
For Family & Friends
The gift that actually gets used.
New parents in the family? A brother who could use a nudge? A friend who just announced a pregnancy? FamilyForce playbooks are the gift that lands. Subtler than advice, more useful than another baby gadget.
The Dad Behind It
Jack Hartley is a father of two boys and holds an MBA. His first son was the experiment. His second son was what happened after Jack immersed himself in the research: clinical studies, academic journals, pediatric guidelines, books, podcasts, and more late-night conversations with other parents than he can count. He cross-referenced the conflicting advice, cut through the noise, and figured out what actually holds up.
He wrote the playbooks he wished he'd had. Short enough to finish. Specific enough to act on. Every claim cited so you and your partner can check his work.
First Son
Second Son
Reviews
Verified. Certified. Slightly smug.
I sent my husband the screen time playbook with zero context. He read it, passed the quiz, and texted me the certificate. I did not expect that. He did not stop talking about it for a week.
Mother of two. London, UK.
I texted my wife the certificate. She said "did you actually read it?" I said yes. She said "the whole thing?" I said yes. She has not questioned me since.
Father of two. Chicago, IL.
He started saying things like "the research actually says" in conversations. At first I thought it was annoying. Then I realized he was right. It's still a little annoying.
Mother of one. Melbourne, AU.
Finished the sleep one. Bought the tantrum one before I even closed the tab. My wife thinks I have a problem. I think I have a system.
Father of three. Seattle, WA.
Bought the feeding playbook for my son before the baby arrived. He called me three days later to say thank you. First time he has called me voluntarily in six months.
Grandfather of one. Edinburgh, UK.
Read Sleep Training and Feeding before our son arrived. The first month was still hard. I wasn't figuring it out as we went. We had a plan. That felt completely different.
First-time dad. Denver, CO.
Start here
Create your free account. Read any playbook, take the quiz, and earn your badge. All in your profile.
Create your free accountYour quiz results and certificates live in your profile. Already have an account? Sign in.
